Lenzen GmbH is a limited liability company based in Germany. Lenzen sources consumer goods from various regions of the world, and distributes them through e-commerce channels in relevant European markets.
Screening & market potential
Lenzen analyses ideas and innovations with regards to the added value for consumers. With the support of panels and product assessment tools, Lenzen derives the potential of a product in e-commerce channels.
Product development & branding
Lenzen adapts innovations to European markets, and establishes them under existing or new franchises. The product assortment focuses on the categories baby & toys, sports & leisure, home & decor, party and pet supplies.
Sourcing
Lenzen sources its products from suppliers in various regions of the world. All suppliers meet European quality and safety standards, and their production processes are certified.
E-Commerce & fulfillment
Lenzen operates on various European market places. Lenzen enhances product listings, which include product descriptions written by native speakers, product images, consumer reviews, and Q&A. Lenzen increases product visibility in market-specific search engines, uses dynamic pricing to improve sales rankings, runs online marketing campaigns, and manages the supply chain
Customer service
Our customer service team responds to questions and requests in different languages. This includes German, English, French, Spanish and Italian.